2018 Martech trends
2018 is well under way and this week I look back at the marketing technology trends I discussed last year and what should be interesting this year.
Thoughts, essays, experiments, and playbooks for building better organisations.
Showing tag: tech
2018 is well under way and this week I look back at the marketing technology trends I discussed last year and what should be interesting this year.
I'll reflect on both in the next week or so I suspect but this week's newsletter looks at innovation, the business of looking into the future, how.
Smart assistants have also started from the home but Alexa, Amazon's smart assistant is not exactly portable and whilst it has taken off in the home in.
Automation alone doesn't win I've spent a fair amount of time talking about automation this year and marketing has been no stranger to it for many years.
This week returns to strawberry picking robots, overcoming inertia to win users and the challenges of user generated content for children and wider.
Take a look at AI and its potential impacts in retail before ending on some positivity in social media for once.
This month has seen an avalanche of virtual and augmented reality news as the industry lurches from optimism to pessimism and back to optimism again.
For most of you this will be a 'so what' moment but it will be on almost all tech news sites as it was by far the biggest instant messaging service in.
This week looks at the big technology firms, privacy and politics; Are we doomed to end up in nineteen eighty four.
So the focus is instead on the Equifax data breach and the impact it could have on the world.
I look at the current state of play, the rise of the robo-advisor as well as disruption in payments, AI and insurance.
This week focuses on the tribulations at Uber, its original pitch deck and the perils of over-design and not talking to your customers.