31 Jul 2017
The big five report. Amazon in depth. The differing paths to success.
The big four (Facebook, Google, Amazon and Apple) as the media refer to them, or big five as Microsoft should really be included have all released their.
Blog
Insights
Thoughts, essays, experiments, and playbooks for building better organisations.
28 Jul 2017
Walled gardens or the open countryside? The net neutrality debate.
Whilst the larger players (Facebook, Google et al) are pro net-neutrality, it is hard to see ISPs being able to charge them for access to their user base.
6 Mar 2017
Why account based marketing (ABM)? Why now?
Account Based Marketing (ABM) is nothing new - it has been talked about since the early nineties.
8 Jan 2017
Thoughts on martech trends in 2017
Having spent the best part of two decades working on the cutting edge of martech, I spend a chunk of time talking (debating!) about what's next and.
8 Oct 2015
Standing out from the crowd: what's in a name?
Don't worry about the name being something directly related to what you are creating.
20 Jun 2015
Yo mama, can you spare a dime?
After a three year investment period, you can get 50% capital gains tax (CGT) relief on gains, as long as you reinvest the gain in another SEIS investment.
18 Apr 2015
I've created a startup. Now wheres the money? Its no trip to Sainsburys.
In that time though the options available to entrepreneurs for funding have changed significantly, especially at the very earliest stage of a startup.
28 Jan 2015
hello masterscroll. welcome to the world.
Obviously we are building masterscroll to solve this ;) There is a certain buzz when you are starting to build out a new startup.
28 Mar 2013
big data is..
big-data-is LOL - I remember seeing something similar for the term Web 2.0.
24 Mar 2013
New Google Analytics in public beta and it has changed everything :)
It does require you to update the Google Analytics code on your website though ;) Related articles Expanding Universal Analytics into Public Beta Google.
21 Oct 2012
Tablet use cases varying
I am a big proponent of not grouping tablet and mobile users together in research - the way people use each is radically different so grouping them.
23 Aug 2012
Direct Marketing worth 14.2bn to the UK economy
dma value of direct marketing infographic The DMA recently released research looking at the contribution that direct marketing makes to the UK's economy.
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