Where I’m speaking and joining conversations

The Dark Funnel in digital marketing refers to the stage in the customer journey where potential customers are unknown to the brand and have not yet interacted with them in any way. It’s called the “dark” funnel because, in this stage, the company has no visibility or information on the customer. This makes it difficult to target and convert them into paying customers.

Guest appearance on Jerrel Arkes Podcast discussing the dark funnel.

Guest appearance on Persuasion Lab about targeting ready-to-buy audiences.

Guest appearance on B2B Marketing Podcast about timely messaging across channels.

Guest appearance on The Journey with Christian D Evans about scaling B2B digital marketing results.

Guest appearance on Tech Marketing Trends about the rise of ABM.