A year ago, Uber was in turmoil. Boardroom battles, a founder fighting with the board and eventually a surprise CEO appointment. Behind the scenes, there were signs of a poisonous culture and fall outs from their aggressive stance with the cities they were available in.
Fast forward a year though and it looks like the CEO is delivering on all fronts.
Solving the culture makes everything easier at the coal face but is one of the hardest to achieve. Their aggressiveness in winning marketshare though seems to have been shifted to focus on their approach especially in how they communicate externally.
That consistent more collaborative stance is helping. I am sure there are still fallouts internally from the shifting culture - changing that for a company the size of Uber will take time measured in years rather than months.
That is likely to be one reason behind London’s decision to only allow its license to be renewed for a shorter timeframe than usual. They may have shifted their approach but will it last?
The New Yorker has a good look at Uber and its CEO. Read it here