It was also a silver bullet aimed at Google’s heart though no one knew it at the time. People used apps on the phone to get to where they wanted to, no longer was Google the gateway to the Internet. It remains so on the desktop, but all the growth in Internet usage today is coming from mobile. Read more about how the iPhone transformed the mobile industry here
Another company that recently broke through a big milestone was Facebook. It now has 2 billion active users around the world, five years after breaking 1 billion. There are a few astonishing things to take account of here. First is that unlike a lot of companies, the numbers are not completely (!) fictitious. They don’t count the number of people who created a Facebook account prior to the last 30 days and then never logged in again - it is everyone who has been to the website or app at least once in the past month. The second is that somehow Facebook has managed to keep growing its user base at a decent pace, whilst pretty much everyone else has faltered.
How do you do that? Well one way is to make it as easy as possible to sign up. How many times have you gone to buy something and you have to go through step after step to get to the checkout. Every additional step or even every additional piece of information you ask for leads to a reduction in people signing up.
Facebook, in the early days, had 5 screens of questions before you could get an account and was not even on the front page you had to click a link to even get started. Today its right there on the front page one step and 7 pieces of information.
Read more on Facebook’s journey to 2 billion and how they have adapted and transformed the company to get there here