Facebook and Google are at the heart of collecting data and building very successful businesses on top of it. Microsoft has interests in managing business relationships (CRM) and owns LinkedIn, which also monetises data and finally Amazon’s future success with Alexa relies on better understanding people.
The only problem with this approach is that Apple has Siri - its own artificial assistant that also relies on knowing people. Only last week, Don Reisinger reported
hires for Siri are accelerating at Apple.
Today, all data collected gets pushed back to company servers and processed there. Alexa records short bursts of audio and the answers are processed in the cloud before being answered by the Alexa device.
A privacy first approach means that this data needs to sit on the local device and not be sent back a company’s servers. How though does the broader AI learn over time if it is unable to see the patterns across millions of users. Assuming someone has (will?) find a way to do this, I expect people would pay the Apple premium for it.
What we could be seeing though is the slow shift away from the cloud. In doing so it might force a shift in the way Facebook, Google and even how the Internet as a whole works today.