Google I/O was last week with lots of announcements (see the important stuff here
). Two big ones though. It is very clear
they are not sitting on their laurels when it comes to Google Home. It will be able to recognise different voices so able to answer differently to different people, added voice calling and even, the obvious next leap, act proactively (though this will likely require an opt-in from the user at least in UK/Europe) giving you reminders, traffic warnings etc.
This just takes things one step further and of course opens up another channel for marketers if done right (both Amazon and Google will likely place heavy restrictions to ensure this happens - hopefully). I suspect there is an audience of users who would like to know when the next sale is coming up or the next iPhone is announced. Not to be left out Amazon has now also announced
proactive capabilities, though without the ability to recognise voices I’m not sure this works well.