Microsoft has its own tried and tested way of dominating a market. It basically consists of making software and distributing it through as many manufacturers as it can sign up.
This worked wonders in the PC world, but not so much in the tablet and mobile markets, where it has had to build its own hardware in the former (rather successfully) and ended up shutting down in the latter (even Bill Gates is using Android now
). I still think Microsoft should build on top of Android but that’s for another week.
Despite these two setbacks, it is following the same recipe for mixed reality headsets - that’s part virtual reality and part augmented reality.
These don’t need additional external sensors to work so setup is much easier and they have a better field of view when you are inside the virtual environment than the top end competition today.
They’re all priced between $350 and $500 and suggests the price of headsets are coming down from the circa $700 level last year
Strangely, Microsoft seems to be focused on gaming (there is a partnership with SteamVR, which is the largest platform for PC gaming and a demo inside its hugely successful Halo game world).
With few examples of great VR games and so many manufacturers entering the market, I suspect we will see both increased price competition and some manufacturers exiting early as there surely is not enough demand even at this reduced price point.
Their focus should be on business though.