Speculation on Apple’s next breakthrough product is endless.
The watch came and stumbled.
The Apple TV screen was whispered of but instead the focused is back on the Apple TV box. Even then it remains a side project.
The autonomous car is seemingly coming. There has been plenty of money spent and patents filed but there is no timeline for its arrival. Can they really take on both Tesla and the other slowly catching up car titans?
One possibility is for a tech vendor to partner with a car manufacturer. This is not an Apple approach though as they like to control both the hardware and software. Maybe that means they will buy Tesla. They have the cash but until the White House changed the rules, most of the money they could do this with is sitting outside the country. The investment so far suggests this is not the preferred route.
Whether Tesla will continue to own and build the software is itself a question. Amazon has been quick to build partnerships for its Alexa smart assistant and this interface seems a natural one for the car. Will we see a Tesla assistant? It would seem to be a better approach to integrate an existing one. It would be even better for the consumer if it supported them all.
One thing we do know is coming this year is augmented reality. We knew it was being integrated into the phone but it seems there are glasses on the horizon. Similar in approach to Google and Snap albeit integrated rightly into the iPhone, can they really persuade non-geeks to wear them? It will need a killer use case..