🤑Alexa the salesman | 🌐Fixing the web | 🚀Processor wars

A week of anger, breakup and the underdog this week. The first "ad" to enter your home via an artific
🤑Alexa the salesman | 🌐Fixing the web | 🚀Processor wars
By Connected Paths (Riaz Kanani) • Issue #9
A week of anger, breakup and the underdog this week. The first “ad” to enter your home via an artificial assistant, a look at privacy and the increasing competition for the IoT or Connected Devices space.
I also penned a new article on Account Based Marketing, why its coming to the fore now and transforming b2b marketing. Read it here.
On 27th March, I’m chairing an event in London looking at the rise in female entrepreneurship. We have an excellent panel in place - you can register and read more here.
Bio: Riaz has spent 20 years in marketing tech - building a global video advertising network, launching the first cinematic release of a movie online, exiting to and then scaling Silverpop’s marketing internationally. More here.
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Alexa is
So this weekend Beauty and the Beast is in the cinemas. I’m not sure who is more excited, the parents or the children, but regardless the first “ad” via an artificial assistant caused ire. It wasn’t Alexa but Google Home that delivered the content. This was the text spoken: 
‘By the way, Beauty and The Beast opens in theaters today. In this version, Belle is the inventor instead of Maurice. That rings truer if you ask me. For some more movie fun, ask me something about Belle.’
Sounds like an ad to me but of course there is a thin line between information and advertising. Google denies it but there isn’t really any doubt that marketers will seek to use artificial assistants to reach an audience. Google, given its advertising model, will likely be at the forefront of it - whether or not the Beauty and the Beast prompt was paid for or not. Full article here.
Fixing the web
Following on from Sir Tim Berners-Lee’s open letter on saving the web to celebrate the web’s 28th birthday, Aral Balkan has written a riposte which puts the blame squarely at the money men. I’m fully behind the idea that individuals should own (and maintain control of) their data, but I’m not convinced even more regulation is the answer here. Read more here.
Power transition
For decades, the Microsoft and Intel duopoly helped both companies reach stellar heights. Its stronghold has been diminishing as each year passes, mostly due to the rise of mobile where both Intel and Microsoft failed to make any real impact. Last year, Intel delayed the launch of their new mobile chips and announced a new strategy focused on connected devices (also known as Internet of Things). Mobile is part of that but it is a subset of a much bigger market and may allow Intel to come back fighting. Cue Intel’s purchase of Mobileye last week marking its entry into the connected car space. Time will tell if they can knock out ARM, who now power 95% of mobile devices and are now owned by Softbank who see the opportunity for this wider market as well.
Intel also now has serious competition on its home turf as well, with Microsoft using ARM chips in its Azure cloud services and supporting the chips within its Server operating system. The directions of Microsoft and Intel are definitely no longer aligned.
David and Goliath
Getty Images
Getty Images
Finally, a challenge to the economics of warfare last week when a Patriot missile worth $3m shot down a $200 drone. Something tells me a different solution is needed here! Read here.
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