Harvard Business Review did a thought experiment on AI
suggesting that AI could eventually predict exactly what we need and so deliver whatever we need just in time. It states the benefit to Amazon is that people would end up shopping at Amazon more. I couldn’t disagree more with this. For most people price and brand does play a factor in decision making.
For me the end result of this thought experiment is that should AI prediction get to a level of knowledge about us where it can predict what we want before we do, the pessimist would say we have bigger problems. The optimist in me says that in that scenario the AI should be under an individual’s control not a corporate. Of course after that we then get into debating the rights of the AI. This is the problem with thought experiments..
Whilst we are on the topic though, this is similar to the movement that says voice ordering through Alexa will allow Amazon own brands to win out.
I think voice ordering integrated with a screen will transform grocery shopping online. Browsing through countless items on a store website is numbing. But the ability to say show me all the juices with orange in them etc is going to make things much faster. There are some items where price and brand do not come into this but supermarkets have known that for generations and price their product ranges accordingly. Amazon may well execute better than the competition on this, but it will not mean the end of the brand.