Snap has been having a rough time of it lately but when it comes to privacy Snap should be a few steps ahead of Facebook and Google thanks to its more transient nature.
Regardless it needed to be more open about how it does handle data thanks to GDPR so it has brought Facebook-like privacy capabilities allowing you to opt in or out of audience segments, which users have been automatically been placed in. More here
Meanwhile, more info behind Snap’s failed redesign, which caused a huge fallout with its users has been written up by Gizmodo
. It suggests that Evan Spiegel, the CEO was the driving force behind the new approach aimed at making it more friendly to older users despite pushback internally and forgetting that the driving force behind the app are its younger base. Perhaps, he let either Facebook/Instagram Stories’ overall growth numbers (just released
) or Wall Street’s desire for larger growth influence his thinking? Or perhaps he just thought he could balance the two differing groups.
Either way, going out on a limb is high risk - but when you are still rapidly growing your business in a new market - it is a requirement. Getting the company behind that decision though is also needed and the writeup
suggests that the middle management team were bypassed creating more confusion.
Perhaps going public was a step too soon for Snap.